If part of your job as a subject matter expert is public speaking and you put a ton of effort into creating a presentation, why not take it to the next level? Make it more social friendly.
You should be getting the most impact from your time and your company’s investment. Here’s how.
Once you are confirmed as a speaker, go to the event web site and find the registration URL and the event hashtag. Confirm the date, time and room number for your session. It’s always great to have this kind of detail handy when you use social media at the event.
Before the Event
A week or a few days before your presentation at an industry event you can start building some anticipation (and help fill the seats!). Post the event registration URL on your LinkedIn page and let your connections know when and where you are presenting. People in your circles with common interests will appreciate a heads up.
A simple tweet with “Looking forward to…” and the event hashtag really helps let people on Twitter know you will be there. Some of your Twitter followers attending the event may want to catch your session or help give your session a plug. Continue reading
I have been encouraging all Intel IT employees to get on social media (internal and external) for a few years and really embrace mobility (i.e., start by downloading the Intel IT Business Review mobile app for the IT industry intel.com/IIBR). And I am so happy to see so many of my peers in IT now on Twitter or LinkedIn — and blogging on our internal collaboration platform and our external community.
But it’s 2014 and there are still a lot of people “on the fence” — watching and waiting, but not quite jumping in. Here’s what I am learning about shifting the fence sitters.
It’s about the Benefits
One thing that seemed to help was collaborating with my peer in Intel IT Training to create an online training series, “The Benefits of Being Social.” The 5-part courses cover both internal and external social media platforms typically used by IT people (including LinkedIn, Twitter, HootSuite, and Jive). The first portion of the course reviews the benefits to the employee and to the company.
Each of the Benefits of Being Social courses walks through getting set up and creating your profile, how to follow and just lurk for a while, how to comment on things others post, and then how to post your own ideas or share useful information and start to really engage. It’s quite methodical – you do these same actions for each platform. Online training is great because people can go at their own pace. Continue reading
It’s the end of the year in a few days. Just before I went out on holiday break I finished documenting my accomplishments for the past year. I actually like taking some time before the New Year to take stock – not just of my own work, but also of the broader landscape. A friend forwarded me this timely blog, “2013 was a lost year for tech” by Christopher Mims. His assessment of the tech industry is that it was a dud in 2013. Whether you believe things are really this bad or not, it’s still a pretty good wake up call for those of us in tech who want to continue to do amazing things with technology.
And with any wake up call, some sort of change on the part of companies and individuals alike is required. Change is a funny thing. It is hard, and the less you embrace it and the more you resist making the minor transitions in your work (or any part of your life), the harder it gets to make the really big, important changes.
Originally posted on Nov. 19, 2013 on intel.com
I attended the 2103 Grace Hopper Celebration, a women in computer conference with 4800 technical women participating. There I had the opportunity to attend a lively panel session on Big Data. After spending 2 seconds on the proliferation of data in our digitized world problem statement, the panelists launched right into a focused discussion on how big data analytics helps us unlock the value and gain insights. They acknowledged the hype, yet stressed the point that every company needs a core data competency, must be accountable to uphold security and privacy regulation and need to deliver better performance and tuning (users expect responses quickly).
The panel went on to discuss about career opportunities and the gaps businesses have right now in filling positions for qualified data scientists who have both the business acumen, programming and statistical knowledge necessary to unlock and visualize the data, so the business can make better decisions faster.
Originally posted June 27, 2013 on intel.com
In my blog, “Why Intel IT Experts Should Use Social Media” <LINK> I mentioned that I was working on a pilot program is called “IT Social Heroes.”
The goal of IT Social Heroes is to help our busy IT SMEs (subject matter experts) build solid peer relationships and increase their social authority (and that of Intel IT… and Intel) within the IT industry. We wanted the Intel IT SMEs to build social authority by:
- Building equity in their name plus their area of expertise (by using a unique key equity term (KET)).
- Improving the SME’s search-ability (SEO for higher Google Rank) over time.
- Growing social influence (i.e., Klout/Kred score, # of followers & connections)
The pilot started with a few Intel IT SMEs in December 2012. For each SME, we did an assessment (to establish a baseline) and then advised each of them, creating a game plan of focused actions and metrics. We provided metrics to help quantify the value of time and effort they put in — and the impact when they slacked off the plan.
Originally posted October 17, 2012 on intel.com
In my role as the Social Media Manager for Intel IT, I talk a lot with our Intel IT Subject Matter Experts (SMEs) and other IT employees about why they should get involved in social media.
The Intel IT subject matter experts share IT best practices with our customers and the industry at large at events, customer meetings and publish white papers, videos, and blogs through the IT@Intel program – in addition to their day jobs. A lot of these men and women ask, “Why should I add social media to my already busy days and my workload?” And that’s a fair question. I make sure we discuss some of the benefits of using in social media and see if it really aligns with the IT employee’s own career goals.
Why use social media?
Being able to articulate why you want to use social media (or why you don’t) and knowing what your goal is – that’s half the battle. Most of our IT SMEs I talk with want to build their industry knowledge and share their expertise with their peers. (This is awesome, huh?)
Originally posted July 13, 2012 on intel.com
This week our CIO Kim Stevenson (@kimsstevenson) posted her first public blog in the Intel Open Port IT Community stating her intent to build a social IT organization at Intel. This totally flipped my job on its head and I couldn’t be happier.
My job as the social media manager for Intel IT has to share best practices http://www.intel.com/IT from Intel IT experts with the industry and to help our top IT experts blog in our community. In that priority order. Sharing the best practices, it’s really straightforward, programmatic social distribution – it’s not rocket science. I tweet from our handle @IntelITS, post content on Slideshare and Scribd.
The second part, the helping our top IT experts blog is actually the trickier part. That is, until Kim’s blog, which clearly provides the leadership direction (and hopefully the motivation) to our org. The part where she says, “Being a new CIO, I made a commitment to myself that I would be a part of the 10% [of social CIOs] and bring many IT professionals along with me.” So when you CIO’s goal is bigger than just getting the top 10-20 experts blogging, you’ve got to short cut your process and re-examine your approach.